‘What Constitutes a Better Transmitted Platform? '
There are two major broadcasting platforms in Hong Kong: TVB and ATV. Within the conclusion in almost a half-decade, both TVB and ATV have their uniqueness which leads a different level of achievement to its. In my point of view, based on the profit, viewers share, market share, quality of programmes, technology and business structure, I would claim TVB is more successful than ATV.
On the ground of profit, TVB has accomplished higher income than ATV in all of such years. In line with the official story from TVB, their low profit is usually $900, 1000, 000 back in of 2009. Most of the money was range from advertising firm. While TVB is having a great amount of profit, ATV is experiencing financial issues. According to the news, the regular monthly income of ATV is all about $14, 000, 000 in recent times. However , the expenditure is a large amount that it must be unable to cover by the salary. It is regarding 60, 1000, 000 a month. In other words, ATV costs a loss of $46, 000, 1000 per month. It is clear that TVB's finances is better than ALL TERRAIN VEHICLE very much. Not only we can find out the financial condition of two transmitting platforms in their profit or perhaps loss, the production of tv set programmes can easily reflects the financial condition with the television place. As we are able to see in the routine, TVB likes to produce tv programmes itself while ATV prefers to acquire some ready-made television programs from other countries to broadcast. Ready-made television programmes cost cheap than self-produced programmes. It can be expected that ATV don�t have a sufficient supplies to produce their own works. In the aspect of income, TVB is far more successful than ATV.
On the floor of viewers share, TVB has made a great success than ATV. An audience share record conducted by simply CSM Press Research (Appendix I). The report executed the audience way of measuring of the programmes from TVB and ALL TERRAIN VEHICLE, from 18: 00 pm hours to 23: 00 in the period of 31th October to 6th The fall of in 2011. In a week, TVB's average audience measurement can be 20 details, having the highest point of 33 plus the lowest level of 14. For ATV, its common audience way of measuring is three or more points, getting the highest stage of 8 and the most affordable point of 1. We can see there is a big difference in audience way of measuring within the two companies. Like a broadcasting organization, their major goal is usually to bring information and entertainment to the audience. If no audience would like to pay attention to the programs that a transmitting company built, I would the company is unsuccessful since they cannot accomplish their goal. Therefore , it is important that TVB is more successful than ATV in the part of audience reveal.
On the basis of business, TVB has a benefit when compare to ALL TERRAIN VEHICLE. In recent years, many new broadcasting corporations appear in the market and became the competitors of TVB and ATV. They may be Cable TV, Today TV… etc . These competitors have taken apart a part of market share from TVB and ATV, making TVB and ATV's market share decrease. TVB has had eighty percent market share among the list of two cost-free television transmit stations. TVB is not a company that just broadcasts in Hong Kong, the businesses of TVB including incurred television programme, music, film and publishing were all over the world. Almost all the places having Chinese have businesses by TVB. Invert, ATV's business is really low compare to TVB. For example , the businesses, TVB is having more than some kinds of business but ALL TERRAIN VEHICLE is only having 2 businesses. The market share is relatively low for ATV. Therefore , ATV is not successful enough while out-do TVB. There exists a major component to decide just how success a television transmitting platform -- the quality of the programmes. The better quality a programme features, the more market a transmitted platform can easily attract. The types of television plan from TVB are various. From media, drama, educational programme, discuss show, game...