Since even as we knew advertising came to peoples' life in the year 1950s and 1960s. With the speedy improvement in marketing, there is an good argument, which can be marketing designs the requirements and wants or marketing reflects the needs and wants of shoppers. People accustomed to define that marketing can be selling products which persons do not absolutely need. However , marketing concept thought as " attaining organizational goals depend on determining the needs and desires of target markets and delivering the required satisfaction better and efficiently than competitorsвЂќ (kotler, 2008). International market segments are always changing. Facing the challenges of globalization of markets, our economy of regionalization and transnational business, organization operators face a intense competition in the market. They must set up the correct notion of marketing, a rapid and flexible response mechanism. Promoting is a key factor for people who do buiness success. Attaining good efficiency businesses are almost all based on promoting for their individual development-oriented. Advertising concept needs enterprises to look at a consumer-centric approach, the availability and sale for the reality that meet up with customer requirements and potential needs with the goods, and also to evaluate whether the enterprise to achieve customer satisfaction while the level of promoting standards. Promoting is to focus on the people, conference needs and desires of customer is the starting point of marketing. (Schmitt, 2001) The purpose of marketing is to gratify needs of customers. In the highly competitive marketplace, how to build competitive advantage is the key to success. Modern advertising concept that is the key to attaining organizational desired goals, correctly identify the target market's needs and desires. In addition, they can source and provide wanted satisfaction better than opponents. Company need to establish as well as long-term stakeholders, especially the very good relations with customers.
The reasons for who also agree that Marketing styles needs and wants...
Recommendations: Drucker, L, 2005, " Relationship promoting in buyer marketsвЂќ, utilized 12/03/2011, http://www.boxingzhuoyue.com/ziyuan/shichang/343.html
Kotler, P, Adam, H, Denize, S& Armsrong, G 2008, Concepts of Marketing, Frenchs Forest, Down under
Schmitt, N 2001, " Experiential marketing: Getting customers to sense, feel, think, act, and correspond with your company and brandsвЂќ, seen 12/03/2011, http://books.google.com.au/books?hl=zh-CN&lr=&id=d6TsNYeb1lUC&oi=fnd&pg=PR13&dq=marketing+shapes+customers+needs&ots=1dmyDRBAAV&sig=Sh11ccbodeJyycqaICtrCXA7Guc#v=onepage&q&f=false
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